The Anxious Lab · Apoorva Kulkarni

I don't just
write PRDs.
I ship products.

PM with 3 years in EV infrastructure and fintech. Now building AI-native tools end to end — from idea to deployed product, without handoffs and without waiting.

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The story

Behind the lab

Joined Kazam as the first APM — no playbook, no PM above me. Three years: vendor payouts, warehouse infrastructure, OEM integrations, customer comms. All solo, all end-to-end.

When AI got powerful enough to be a real engineering partner, I didn't wait for a roadmap. Same instinct — see the gap, close it. The Anxious Lab is where that goes next.

“Reference available from Ram Balasubramanian, Chief Financial Officer, Kazam EV Tech Pvt. Ltd.”

The human

The anxious
creative

“Anxious” isn't a diagnosis — it's a disposition. I overthink systems, find patterns in chaos, and make things with my hands when I'm processing something. The lab is where those impulses live together.

Painter
@theanxiouslab on Instagram
Writer
Essays & product thinking on Substack
Plant mom & yogi
Yoga, meditation, slow mornings
Rooted in India
Culture, scripture, systems thinking

“Indian philosophy and ancient scripture carry a kind of systems thinking that maps surprisingly well to product design. I keep coming back to that.”

At Kazam EV Tech

Systems I've built

Three years of owning products end-to-end — payments, operations, AI, and infrastructure. No PM support. Here's what that looks like in practice.

Payments & Finance

Vendor Payout System

Eliminated manual email-based payment requests across 300+ vendors

75%
accounting overhead
95%
invoice collection
300+
vendors consolidated
Operations & Automation

Auto-Assignment Engine

Performance-scored routing that scaled field ops to 400+/day

85%
manual allocation cut
400+
EV installs/day
↑ SLA
adherence at scale
API & Integrations

OEM API Integrations

Real-time data flow between Tata ACE, Montra DMS, and Kazam

0
manual dealer entries
Real-time
OEM data flow
2
DMS platforms
Customer Experience

Notification System

A/B tested WhatsApp, SMS, and IVR — data picked SMS

95%
transactional comms
3
channels A/B tested
0→1
built from scratch
Inventory & Operations

Warehouse Module

Unified audit layer for 5 warehouses and 1,600+ SKUs

5
warehouses managed
1,600+
SKUs tracked
WAC
based valuation
AI & Internal Tools

RAG Agent + Ticketing

Replaced static internal docs with an AI policy Q&A agent

RAG
based Q&A agent
1
centralised ticketing
support overhead

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Side projects

What I build on weekends

Experiments in AI-native building — where the PM is also the architect, the engineer, and the deployer.

AI-builtApril 2026

Recipe Book

Full-stack social recipe platform — user auth, image storage, real-time global feed, likes & comments. Designed, architected, and shipped solo. Deployed on Vercel.

Directed architecture, auth flows, DB schema, and edge case fixes entirely through product intent — using Claude Code as the engineering engine. Built in days, not months.

Next.jsSupabaseTailwindTypeScriptClaude Code
View live
Content pipelineApril 2026

AI Podcast from Substack

Converted Substack essays into a short-form audio podcast using NotebookLM. Clipped into reels and shorts using Opus Clip. Built a repeatable content pipeline.

The interesting part wasn't the tools — it was designing the pipeline so one essay becomes five formats without creative loss. That's a product problem, not a tech problem.

NotebookLMOpus Clip
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How I think about AI

AI is my engineering muscle

PM who builds. Not just writes PRDs and waits — I compose software using AI as the engineering muscle.

The bottleneck was never product thinking. It was execution speed and access. AI removes that. From idea to deployed product, without handoffs. The Anxious Lab is the proof.

The stack I reach for

Claude Code
Pair programming through product intent
Google AI Studio
Rapid prototyping & exploration
Lovable
UI-first building
NotebookLM
Knowledge synthesis and content creation
n8n
Workflow automation
Opus Clip
Multi-format content distribution

“The most interesting part of building with AI isn't the code it writes. It's the way it changes what a single person can own and ship.”

The whole person

Beyond the work

The same brain that maps ERP flows also writes essays and paints. It's not a side project — it's the same instinct, different output.

Writing

theanxiouslab · Substack

Thinking out loud

I write about the products I build, the systems I design, and the thoughts behind them. Part product essay, part product diary — the kind of thinking that doesn't fit in a PRD but lives somewhere between a design decision and a personal conviction.

Authenticity Kills Competition

The Colour Orange Theory

The Single Pencil in the Box

On Women, Strength, and the Stories We Tell

Sample topics — real essays on Substack

Read on Substack

Painting

@theanxiouslab · Instagram

I paint when I'm processing something

The same instinct that makes me map out system flows makes me reach for a brush. Painting is where anxiety becomes something visible — and sometimes, something beautiful. The lab holds both.

Painting 1
Painting 2
Painting 3
Painting 4
@theanxiouslab